Big Surprise? Forbes.com Has More Ads On Their Page Than Content

I tried to scan this inter­est­ing Forbes arti­cle about whether Yahoo! can suc­ceed despite the heavy com­pe­ti­tion from Google and Microsoft.

Tried? Yes.

Failed? Yes. Any­one really surprised?

As you can see within this screen­shot, there is more space devoted to adver­tise­ments than there is actual con­tent. And that also includes that annoy­ing float­ing ban­ner in front of the header.

Forbes - Yahoo

The news col­umn is barely big­ger than the pseudo-ad col­umn to the right of it, for cry­ing out loud. And to top it all off, the arti­cle is spread over three pages, no doubt to inflate the arti­fi­cial page-view sta­tis­tic and the time an aver­age reader spends at the web­site. In writ­ing this lit­tle post, I’m still on the arti­cle page for prob­a­bly a total of three minutes.

And no, I was so out­raged I didn’t fin­ish read­ing the arti­cle. I was too dis­tracted by the naughty visual pollution.

And by the way, Forbes — your web­site is still very Web 1.0!

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